According to the Pittsburgh Tribune, ticket prices at PNC Park will soon be going up.

As it was announced recently, game day ticket prices will cost between $2-$5 more than advanced tickets.

The average cost of a ticket to a Pirates home game in 2010 was just $15.39 –league average was $26.74.

“We need to have a competitively priced product,” President Frank Coonelly said. “We’ve gotten far behind. We need to have a sustainable, competitive team on the field. So we really need to move (ticket prices) in that (upward) direction. When? As soon as we possibly can.”

“From a business perspective, I think they have to raise them,” said John Clark, professor of sport management and director of the MBA program at Robert Morris University. “I’ve been expecting it to happen for the past couple of years. I think Pirates baseball is worth more than what we pay for it right now.”